Executive Summary

SHO is a branding agency that creates projects in a digital environment. They specialize in branding, website building and internet marketing. Their team of specialist carry projects of high complexity. In this case study, we will share the story of Ilya K - the founder of SHO. Digital and his journey of becoming 100% JSS Top Rated freelancer.

Work Experience

👨‍💻Ilya K has more than 7 years of experience and an extensive portfolio, he guarantees a high-quality result and a comfortable process. He has a team of specialists with whom they can carry out projects of high complexity. Therefore, you can safely count on long-term cooperation and support for your project, relying on his ability to manage projects and many years of team lead experience.

How  Scalifier enabled to meet their targets: 

Working with branding and graphic design on Upwork is one of the most profitable and promising niches We took SHO. Digital agency and boosted it on Upwork from scratch. For the period of our work, we got 6 projects, ranging from simple logo design to complex branding and landing page design development. We boosted their profile from $15/hour to $50 per hour. From empty profile to 100% JSS Top Rated freelancer.

Current Ilya's profile - https://www.upwork.com/freelancers/~01d8b11f5c5884841e?p=1442362505989574656

Graphic Design

Upwork is a very competitive environment for artisans of digital painting. Ilya doesn't think so. We've helped him with the profile boost.

What came from this? See for yourself:

What did we do?

1. Profile Title & Description
2. Specialized profiles
3. Membership in our Agencies
4. B2B testimonials
5. Portfolio with descriptions
6. BYOC contracts with feedback
7. Optimized skills
8. Optimized employment history
9. Added other experiences
10. Added project catalogue
11. Passed readiness test

Results:

1. Increased response to Upwork proposals exponentially
2. Started receiving 2 interview invitations every week
3. Rising Talent in the first week of Profile Boosting
4. Started receiving invitations from Upwork Talent Specialists
5. 100% Job Success Score
6. Top Rated badge for 3 months

Conclusion

Building an Upwork profile from scratch takes a lot of effort. Auxiliary case is an excellent example of how to put the efforts in the right place.

When the goal is to make Upwork a primary sales channel, it is vital to prioritize the following:

1. Focus — make sure you concentrate your energy on a single profile.
2. Specialization — being an "all-around athlete" doesn't work on Upwork. Choose your niche and become an expert in it.
3. Optimization — tailor your profile to your targeted niche.
4. Outbound lead generation — start reaching out to Upwork prospects with custom proposals.
5. Bring Your Own Client program is an excellent way to jump-start your Upwork presence.
6. Pay close attention to your Upwork reputation and client reviews. Make it your primary focus to receive the client's feedback after you completed the project.
7. After some time and several completed projects with good reviews, your profile may get featured in the Top-freelancers section of Upwork. You'll start receiving many inbound invitations right away, so make sure to seize this opportunity.

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